Project Description: J. LeMay Studios created custom illustrations that are featured on new packaging labels for KeVita probiotic beverages, sold at Whole Foods and other health-oriented markets. The new labeling was a component of an encompassing brand initiative conducted by PULL Brand Innovation.
From PULL Brand Innovation: “We designed the refreshed brand identity, trademarks, packaging formats and product labeling system to vividly express the essence of refreshing natural flavors, sparkling, living probiotic cultures, and radiant energy expressed with bold and vivid color. The early response from key retailers like Whole Foods has been remarkable. You’ll soon find KeVita in all nine refreshing flavors on the shelf of every Whole Foods Market (and others retailers like them) all across the USA.”